By Frank Bettger
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A company vintage, How I Raised Myself from Failure to good fortune in Selling is for somebody whose task it really is to promote. even if you're promoting homes or mutual cash, ads or principles -- or anything -- this booklet is for you.
while Frank Bettger used to be twenty-nine he used to be a failed assurance salesman. by the point he used to be 40 he owned a rustic property and will have retired. What are the marketing secrets and techniques that grew to become Bettger's lifestyles round from defeat to exceptional luck and status as one of many optimum paid salesmen in the USA?
the answer's inside of How I Raised Myself from Failure to good fortune in Selling. Bettger finds his own reports and explains the foolproof ideas that he constructed and perfected. He stocks instructive anecdotes and step by step instructions on the right way to improve the fashion, spirit, and presence of a profitable salesclerk. it doesn't matter what you promote, you can be extra effective and ecocnomic -- and extra helpful in your corporation -- if you practice Bettger's willing insights on:
• the facility of enthusiasm
• find out how to overcome worry
• the main be aware for turning a skeptical purchaser into an enthusiastic purchaser
• The fastest option to win self belief
• Seven golden ideas for final a sale
Read or Download How I Raised Myself from Failure to Success in Selling PDF
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Additional info for How I Raised Myself from Failure to Success in Selling
Solution: The listing agent should make sure that every buyer who makes an offer provides a preapproval—not just a prequalification— letter from a lender, greatly increasing the chances they will qualify for a loan. indd 45 4/27/07 11:28:06 AM 46 111 Ways to Justify Your Commission Problem: When the buyer does not qualify for a loan, all the other potential buyers have found other properties. Solution: The listing agent should be sure that any ratified offer contains a “continue to show and accept backup offers” clause.
As a result, my value in the eyes of my clients went up immeasurably. I believe that what makes us comfortable with our friends is that we can be ourselves without pretending to be someone we aren’t. Shouldn’t we have the same kind of relationship with our clients? In fact, almost all of my clients eventually become my friends. I have gone skiing, sailing, hiking, and biking with them. I know many brokers believe we shouldn’t mix business and pleasure, but in my opinion, this business should be pleasurable and if we genuinely like our clients, why shouldn’t we enjoy their company during our off-hours?
The problem is that many people do not trust real estate agents as a matter of course because a handful of them are unscrupulous and unethical. These are the people who get all the headlines and give the rest of us a bad name. In fact, according to the 2006 Harris Poll measuring trust of professions in America, real estate agents were at the bottom: Doctors Dentists Nurses Accountants Lawyers Bankers Financial advisors Mechanics Insurance agents 10. Real estate agents 1. 2. 3. 4. 5. 6. 7. 8. 9.
How I Raised Myself from Failure to Success in Selling by Frank Bettger