Handbook of functional beverages and human health - download pdf or read online

By Fereidoon Shahidi, Cesarettin Alasalvar

ISBN-10: 1466596422

ISBN-13: 9781466596429

Handbook of practical drinks and Human Health offers strength purposes and new advancements in sensible drinks, nutraceuticals, and wellbeing and fitness meals. as well as serving as a reference handbook, it summarizes the present nation of information in key learn parts and comprises novel principles for destiny examine and improvement. also, it offers an easy-to-read textual content compatible for educating senior undergraduate and postgraduate scholars within the appropriate areas.

The e-book is split into seven significant sections: part I covers marketplace tendencies, international rules, taste demanding situations, chemistry, and well-being with particular connection with melanoma chemoprevention and the prevention of postprandial metabolic rigidity as a result of intake of useful drinks. part II, by way of a ways the biggest a part of the booklet, has 39 chapters at the most well liked fruit juices (apple juice, lemon juice, pomegranate juice, watermelon juice, etc.). part III reviews on natural and vegetable juices (carrot juice, chinese language medicinal herbs and root-based drinks, tomato juice, and vegetable-containing juices).

Section IV info caffeinated drinks, together with varied forms of tea (green, black, oolong, and natural teas), espresso (coffee and drinks from eco-friendly espresso beans), and cocoa and chocolate. part V is on dairy and soy drinks, whereas part VI is on alcoholic drinks (wine) and water (maple water). eventually, part VII describes fermented (kefir, koumiss, and ayran) and fortified useful drinks (applications of plant sterols and stanols in sensible drinks, drinks fortified with omega-3 fatty acids, nutritional fiber, minerals and supplementations, probiotics and prebiotics in practical drinks, practical drinks in weight administration, fortified activity beverages, and peptide-enriched sensible beverages).

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The use of primary color in conjunction with the blue sky and clouds offers the perception of a refreshing drink. Medallion illustrating the calcium content and fruits reflecting the ingredients of the product. 6 Semiotic Analysis of Functional Beverage 5 Beverage Brand Signifier Signified Code Metaphor Connotation Imagery Yakult Brand: dominant use of transparent packaging with red typeface for the brand. Small and powerful. Convenience, innovation, wellness, simple, and effective. The signs transfer the qualities of the signified for another, thus creating a metaphorical sign that offers the meaning that the beverage is novel, healthy, and powerful.

They noted that food firms used smaller font sizes on the back of pack labeling, and, in some cases, the additional information provided to support a health claim or logo. Importantly, these respondents were reluctant to try any new products that displayed difficult to read text. I find that the writing explaining ingredients has become very small and I hate having to look for my glasses. So I will just pick up another one [beverage] instead. (R11, male, 61+ years) Most respondents believed that juice and dairy beverages they regularly purchased were healthy and positively contributed to the overall wellness of their diet.

Some examples include orange juice fortified with vitamin C, calcium, and phytosterols, berry drinks with anthocyanins, and green tea fortified with epigallocatechin gallate. It is very important that functional beverages carry appropriate labeling information for the benefit of the consumer. It is also essential that these functional beverages strictly follow regulatory guidelines to attract consumer confidence in the marketplace [1]. Nutraceuticals and functional foods are becoming increasingly popular around the world, and especially the demand for functional nutraceutical beverages is on the rise.

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Handbook of functional beverages and human health by Fereidoon Shahidi, Cesarettin Alasalvar

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Categories: Food Science