By John Jantsch
E-book Date: could 15, 2014
Many of the components that salespeople fight with nowadays have lengthy been the area of retailers, in keeping with bestselling writer John Jantsch. the normal company version dictates that retailers personal the message whereas personal the relationships. yet now, Jantsch flips the standard revenues process on its head.
It’s not sufficient to view a salesperson’s activity as final. Today’s superstars needs to allure, train, convert, serve, and degree whereas constructing a private model that stands for belief and expertise.
In Duct Tape promoting, Jantsch indicates how one can take on a altering revenues atmosphere, no matter if you’re someone or charged with major a revenues workforce. you'll learn how to imagine like a marketer as you:
Create knowledgeable platform
Become an expert on your field
Mine networks to create severe relationships inside your organization and between your clients
Build and make the most of your revenues Hourglass
Finish the sale and remain connected
Make referrals an automated a part of your process
As Jantsch writes: “Most humans already comprehend that the times of knocking on doorways and hard-selling are over. yet as I trip worldwide talking to teams of commercial vendors, dealers, and revenues execs, the #1 query I’m requested is, ‘What will we do now?’
“I’ve written this publication in particular to reply to that question. on the center of it, advertising and revenues became actions that now not easily aid one another rather a lot as feed off of every other’s task. revenues execs needs to imagine and act like dealers to be able to thoroughly reframe their position within the brain of the customer.”
Read or Download Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar PDF
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Additional resources for Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar
00 in the hole, pawning jewelry to print brochures, and taking more calls from bill collectors than from clients. In the asset column of her balance sheet, she had little more than a burning desire and determination to succeed in this unusual business. Although Lee has developed into a great speaker, I frankly know a number of others, more naturally gifted, more professionally talented, and more skilled than she is who failed in their attempts at the business. They "tried" it, couldn't make it work, and went back to work in other jobs.
Failure is part of the daily entrepreneurial experience. CHAPTER 2 THE REAL ENTREPRENEURIAL EXPERIENCE 40 ft Business Success The flip side, using my speaking business as an example, is standing there on stage in front of or 10,000 people, basking in their laughter and applause, sending them stampeding to the book and tape tables, doing more business in 60 minutes than some stores do in 60 days. In my other businesses, I glory in big orders and unsolicited letters of praise in the mail; planning a new promotion, implementing it, and seeing it work; solving a tough problem; and closing a big sale.
Being it is not always fun. But always necessary. Hey, That's Not Fair! " And sure isn't. For starters, we don't get to pick our parents. There's a flaw in the system right there! Next, most of us aren't moviestar gorgeous. But all this pales in comparison to the biggest and mystery of all, the frequency with which bad things happen to good people. A young man, Donald an honor student, considerate, courteous, and athletically talented, had an accident on the high school trampoline, landed on his back across the frame, and wound up paralyzed in both legs and in both arms for life.
Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar by John Jantsch