Jim McCullen's Control Your Day: A New Approach to Email and Time PDF

By Jim McCullen

ISBN-10: 1482034689

ISBN-13: 9781482034684

E-book Description
Publication Date: January 18, 2013
Struggling with electronic mail? Is your Inbox uncontrolled? keep an eye on Your Day is a brand new and higher method to deal with your e mail utilizing Microsoft Outlook. The approach contains a few of the productiveness options made recognized by way of David Allen in his e-book Getting issues performed (GTD). the writer offers extra aid via an internet site and Youtube video clips. obtain the ebook this day to take again keep watch over of your Inbox.

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Extra info for Control Your Day: A New Approach to Email and Time Management Using Microsoft Outlook and the concepts of Getting Things Done

Example text

As marketers, we take them all seriously, pay more than lip-service to the concept of integrated communications and strive hard to see that the signals that each activity 36 Why Every Brand Encounter Counts sends out are consistent, coherent and complementary. All these activities, diverse as they are, have much in common. They are all planned, paid for and executed by the brand’s owners. Control, of both quantity and content, lies with the company. They are all transmissions: broadcast from the company to its consuming public.

And so it is always bound to be. It is no good instructing Time-and-Motion Man to install procedures designed to optimise idea production on schedule and within budget. As Schumacher, Handy, and the chief executives of marketing communications companies know only too well, that is not the way that ideas happen. Increasing the quantity and quality of ideas is partly about recruiting a Mad Inventor or two – and at least as much about creating an environment in which Mad Inventors are honoured. Commercial communications companies – advertising, design, public relations – are unusual.

The WPP annual report and accounts for the year 2000 contains approximately 7,500 numbers. They attempt to do far more than comply with the company’s legal and fiduciary obligations. They strive to convey, with forensic accuracy, the anatomy of the business that its shareholders own; its scope; its competitive performance; its 80-plus component parts; and all this broken down by region and discipline. 50 The Clipboard and the Copywriter It is absolutely no criticism of these figures, nor of those who painstakingly compiled and audited them, to say that, while they accurately quantify the bone-structure of the company, they fail almost completely to evoke its essential character.

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Control Your Day: A New Approach to Email and Time Management Using Microsoft Outlook and the concepts of Getting Things Done by Jim McCullen


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