Consumers, Policy and the Environment A Tribute to Folke - download pdf or read online

By Folke Ölander (auth.), Klaus G. Grunert, John Thøgersen (eds.)

ISBN-10: 0387250034

ISBN-13: 9780387250038

ISBN-10: 0387250042

ISBN-13: 9780387250045

The position of the shopper has replaced from looking the main pride from items and prone to reconciling intake with energetic citizenship, which hyperlinks intake to trendy social concerns similar to environmental defense, sound enterprise ethics, and reasonable operating stipulations. figuring out shoppers -- the way in which they purchase items, the best way they relate to questions of environmental significance, and how they perform public coverage formula strategies –is of significant value to trendy society. during this e-book, eminent researchers research modern matters with regards to the sphere of customers, coverage, and the surroundings.

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Additional resources for Consumers, Policy and the Environment A Tribute to Folke Ölander

Sample text

The just price was aimed at covering the costs of producing the good and a reasonable profit. If producers made a loss on one product, the loss could not be recovered by extra profit on another product. This resulted in lower average profits which did not encourage new ventures (Gras, 1940). The same type of arguments is used in more recent discussions of the legitimacy of so-called loss leaders. Those are products that by retailers are given a low price to attract customers. The losses are balanced by profits on other products which are presumably sold more because of the larger number of customers.

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Kaufentscheidungen im privaten Haushalt. G6ttingen: Verlag fur Psychologie1Hogrefe. Lea. M. & Webley. P. (1987). The individual in the economy. Cambridge: Cambridge University Press. J. (1981). Lessons learnedfrom a decade of multi-attribute models in marketing. Los Angeles: University of California. Center for Marketing Studies. Working paper. Miniard. W. & Cohen. J. B. (1983). Modeling personal and normative influences on behavior. Journal of Consumer Research, 10, 169-180. B. & Zeiss, A. (1972).

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Consumers, Policy and the Environment A Tribute to Folke Ölander by Folke Ölander (auth.), Klaus G. Grunert, John Thøgersen (eds.)


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