Download PDF by Bruce W. Marcus: Competing for Capital: Investor Relations in a Dynamic

By Bruce W. Marcus

ISBN-10: 0471448621

ISBN-13: 9780471448624

Compliment for Competing for Capital"An vital advisor for investor kinfolk and conversation counselors alike. With extra person traders out there than ever earlier than, this e-book makes navigating the hot regulatory taking part in box even more possible--and makes transparent the trail to victory."--Michael W. RobinsonDirector, Levick Strategic Communications; Former Director of Public Affairs and coverage, U.S. Securities and alternate fee (SEC); Director of Media family, NASD"More than just writing a textbook on IR, Bruce Marcus stocks his wealth of expertise and important standpoint with these looking to comprehend a fast-changing profession."--June FilingeriPresident of Comm-Partners LLC, Investor kinfolk advisor, and Educator"Bruce Marcus places a few stable flooring lower than the moving panorama of being an investor kin expert. A must-read primer for public companies."--Robert C. RoeperManaging Director, VIMAC Ventures, LLC"As the track lyrics move, 'everything outdated is new again,' yet this time with a vengeance. Disclosure has regularly been the touchstone of securities legislation, yet now extra disclosure is needed on a real-time foundation with heightened responsibility. Competing for Capital is a must-read for these within the securities undefined, delivering insights into securities markets, the data age and expertise, and their influence at the activity of investor kinfolk pros. traders are available in all styles and sizes from all over the world, and investor kin team of workers have their paintings lower out for them to supply transparent, understandable, and accomplished info, available to the beginner and sophisticate alike. Competing for Capital exhibits them the way."--Donna L. Brooks, Esq.Partner, Shipman & Goodwin, LLP"Competing for Capital places our fresh turbulent monetary market in context, offers strong details for either new and skilled investor family practitioners, and provides insights into the way forward for IR--all in Bruce Marcus's easy-reading style."--Dixie WattersonIR advisor, Communica Partners"Competing for Capital aptly illustrates how investor family members has turn into an enormous company accountability in producing belief, and the way the occupation needs to detect now greater than ever that the wishes of traders have replaced as a result of know-how, legislation, and globalization."--Mark KollarManaging Director, Cubitt Jacobs & Prosek

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Additional info for Competing for Capital: Investor Relations in a Dynamic World, Updated Edition (Wiley Finance)

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There are a great many factors that affect the market, and we even know what some of them are, but there are too many factors to know all of them. And for all the science, for all the technology, for all the theories, it’s still a wild horse we have to ride, as both investors and as corporations trying to craft the texture of the corporation to match the needs of the market. It’s always the current market, and it will always change. Up or down, it will survive the next disaster, and thrive on the next windfall.

If capital has long known no borders, it now knows no time limits, as trades are made globally at lightning speed, unlimited by opening or closing bells. Consider the availability of company information on the internet— information in vast quantities, virtually in real time, accessible to anybody, any day, any time. And all of this in a regulatory environment that substantially alters corporate governance. This is not, to paraphrase an old advertising slogan, your father’s investor, nor your father’s stock market, nor—for all that and all that— your father’s technology.

And while we will discuss these tools in greater detail further on, it is important to realize that, like carpenter’s tools in the hands of a master cabinet maker, they are merely tools. The cabinet maker makes masterpieces with the skill and artistry with which those tools are used, and it is the skill and artistry that makes the masterpiece—not the tools. This is the secret of all marketing. This is the secret of successful investor relations. Manage your tools. Assuming a grasp of the skills and techniques of investor relations practice, the successful investor relations program—the one that helps you compete best for the investment dollar—is a function of strategy and planning.

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Competing for Capital: Investor Relations in a Dynamic World, Updated Edition (Wiley Finance) by Bruce W. Marcus


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