Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger's Business Relationship Management and Marketing: Mastering PDF

By Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger

ISBN-10: 3662438550

ISBN-13: 9783662438558

ISBN-10: 3662438569

ISBN-13: 9783662438565

Relationship administration, key account administration and purchaser orientation are suggestions that experience turn into primary to trendy administration. This e-book is devoted to illustrating and reflecting those thoughts and their corresponding tools and tools extensive. it truly is thereby fascinated with the business-to-business realm and both applies to standard business markets in addition to to business-to-business companies. Contributions comprise cutting-edge study effects which are conveyed in a understandable style to be utilized in either govt schooling in addition to in practice.​

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M. de W. org A. de # Springer-Verlag Berlin Heidelberg 2015 M. Kleinaltenkamp et al. 1007/978-3-662-43856-5_2 27 28 M. Kleinaltenkamp et al. But the true beginnings of business relationship research can be found in the late 1970s and the 1980s (refer to various assessments of the development: Backhaus 1997; Christopher et al. 2002; Bruhn 2003). Initial studies examining this phenomenon were conducted in both industrial marketing (part of what is now referred to as business-to-business marketing) and in services marketing.

To what extent does management of moral standards belong to management of business relationships and networks? Compare Nike’s behavior to Homann’s approach and assess Nike’s course of action. References Abell, D. F. (1980). Defining the business—The starting point of strategic planning. Englewood Cliffs, NJ: Prentice-Hall. Andersen, P. , Christensen, P. , & Damgaard, T. (2009). Diverging expectations in buyer– seller relationships: Institutional contexts and relationship norms. Industrial Marketing Management, 38(7), 814–824.

Krugman, P. (1999). Der Mythos vom globalen Wirtschaftskrieg. Eine Abrechnung mit den Pop-O¨konomen. Frankfurt: Campus-Verlag. Locke, R. , & Romis, M. (2009). The promise and perils of private voluntary regulation: Labor standards and work organization in two Mexican garment factories. Review of International Political Economy, 17(1), 45–74. 1080/09692290902893230. Macneil, I. R. (1980). The new social contract: An inquiry into modern contractual relations. New Haven, CT: Yale University Press.

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Business Relationship Management and Marketing: Mastering Business Markets by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger


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