Brand NFL: Making and Selling America's Favorite Sport by Michael Oriard PDF

By Michael Oriard

ISBN-10: 0807831425

ISBN-13: 9780807831427

ISBN-10: 0807871567

ISBN-13: 9780807871560

Specialist soccer this day is an $8 billion activities leisure and the most well-liked spectator activity in the US, with designs on enlargement around the globe. during this astute field-level view of the nationwide soccer League seeing that 1960, Michael Oriard seems heavily on the improvement of the game and on the photo of the NFL and its precise position in American lifestyles. New to the paperback version is Oriard's research of the offseason hard work negotiations and their capability results at the way forward for the game, and his account of ways the NFL is facing the newest learn on concussions and head accidents.

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Lombardi fired up his players with locker room talks ‘‘like something out of The Spirit of Notre Dame’’ (later stories would add that he also choked up and often cried when his players came through for him). ’’ Football fans became familiar with Lombardi’s ‘‘grass drills’’ and ‘‘nutcracker drill’’ and the endless wind sprints that hardened his players while nearly killing them, with his contempt for malingerers nursing minor injuries, with ‘‘Lombardi Time’’ (arrival 15 minutes before the bus was to leave or practice to start).

Kramer recalled the 1962 season, when Lombardi ‘‘had me all screwed up. He would call me an old cow and say I looked like homemade horseshit. I really believed I was the worst football player in America. I, and then All-Star. I couldn’t believe it. ’’∑∑ Kramer more than forgave Lombardi every cruelty. ‘‘I loved Vince,’’ Kramer wrote (with Dick Schaap) in his ‘‘diary’’ of the 1967 season, published first in Look magazine in the fall of 1968, then as Instant Replay, pro football’s first best seller.

Afl average attendance increased slowly but steadily—from 16,538 in 1960 to 17,905 in 1961, 20,486 in 1962, 21,584 in 1963, 25,855 in 1964, and 31,828 in 1965— while the nfl’s rose from 40,106 to 47,286 over that same period. 20 T H E C R E AT I O N O F T H E M O D E R N N F L I N T H E 1 9 6 0 S 1966. New Orleans received an nfl franchise on November 1. ≤≥ The merger in 1966 completed the creation of the modern nfl. The 14-team league of 1960 now had 26 teams, acquiring an entire extended family in something like a second marriage.

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Brand NFL: Making and Selling America's Favorite Sport by Michael Oriard


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