By Eric Bradley
<h2>America's No. 1 promoting rate Guide</h2>
For approximately 30 years, Antique dealer Antiques & Collectibles has been the best resource for info on antiques and collectibles. full of professional recommendation, vetted values and 4,500 colour photos, Antique Trader presents the clearest and such a lot liable photo of this amazingly assorted and luxurious market.
Inside you'll take pleasure in various new accumulating components, in addition to outdated favorites. together with: Asian artwork, bottles, ceramics, Civil battle collectibles, clocks, comedian books, cookie jars, collectible figurines, furnishings, glass, Hallmark memento adorns, representation paintings, kitchenware, body spray bottles, petroliana, toys, classic garments and Zippo lighters. additionally new this 12 months is Top Lots, a characteristic highlighting the bestselling effects from a few of the best public sale homes nationwide.
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Additional resources for Antique Trader Antiques & Collectibles 2012 Price Guide
This was not a standard method of insight for Unilever but it yielded the critical insight. The team personally watched teenagers hanging around on their bikes with their friends drinking soft drinks from cans, or sucking or licking ice lollies. The results were enlightening: licking is a childish way to eat, swigging is for adults. Ice lollies put pressure on you to ﬁnish them before they melt, cans do not. Ice lollies are sticky and messy, cans are smooth and clean. All this amounted to the reason why, for teens, water ice was kiddy and cans were cool.
2: Calippo Brand Vision (author’s own). This vision gave the brand new momentum and focused growth on bringing in teenagers. To this end a great new advertising campaign had been developed with the tagline ‘Do it your way’ which captured the positioning very well. This was helping alter perceptions amongst teens, but the team knew this was only part of the answer. The fundamental stumbling block was that the product just didn’t appeal to teens whose water ice consumption stopped as soon as they had their own money and begun buying soft drinks.
20 RETURN ON IDEAS determination paid off and they found a way to make the lid work, despite the ‘nay-sayers’ and ‘yes, but-ters’ they encountered along the way. Time for launch was getting close and they needed concrete prediction of its performance in the marketplace. Again, they went for the unorthodox route. Instead of an expensive and complex Simulated Test Market, they leveraged their personal contacts and launched the product in a real test market in an area of Australia. The results were better than they could have hoped for – it outsold everything in the ice cream cabinet by a factor of 3.
Antique Trader Antiques & Collectibles 2012 Price Guide by Eric Bradley