Download PDF by John Caples: Advertising Ideas: A Practical Guide to Methods That Make

By John Caples

*This is a experiment of the 1st version of this booklet that is unavailable in digital/physical format.

The function of this ebook is to teach you the way to make higher ads - to inform you actually and specifically:
-how to decide on potent appeals
-how to put in writing headlines which are "stoppers"
-how to put in writing replica that sells
-how to make all types of layouts
-how to get consciousness through the use of brides, infants, animals, cartoons, comedian strips, etc.
-how to exploit intercourse appeal
-how to exploit humor, horror, information, interest, and self-interest
-how to introduce new products
-how to promote numerous items within the related ad,
-how to address contests, charges, and loose offers
-how to construct prestige
-how to extend coupon returns
-how to get orders by way of mail
-how to make humans stick to your advertisements week after week and month after month, simply as they stick with a persisted story
-how to make ads in attaining the first function they're meant to accomplish; particularly to promote extra item.

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Extra info for Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work

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Y ft contains only a few elements: O @ A short headline and a big illustration. @ A single copy panel. ' @ @ product a,ndname plate. Other points which helped to give the copy high reading are as follows: , \ (a) The copy is short' (b) The copy is framed in a white cut-out panel which makes it stand out' (c) The bust of PauI Jones is looking directly at the copy panel. This draws the eye in that direction. i I I li il a PAIIL JONAS WHISKIES, 24 one page, two colors, Collier,s. - =. - 1{ :. i,: t ' :' aa',::a'- ;; F ,j' i:.

Norn: Some ads in this book which are listed as "best tead" contain short copy-l00 u'ords or less. r^"n like to read recipes. Surveys h:rve shown that recipes,even though set in small tvpe. frequently receive twice as high a reading as straight sales talk sel in larger type. Note that in addition to calling for Calunret Baking Powder, the recipe does not call for ordinary flour; it calls for Swans Down Cake Flolrr, another General Foods product. @ Good featuring of Calumet's easy-opening can. @ Attractive free offer.

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Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work by John Caples


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