111 Ways to Justify Your Commission: Value-Adding Strategies - download pdf or read online

By Michael Lee

ISBN-10: 1427754705

ISBN-13: 9781427754707

As a result of starting to be hazard of discounted genuine property prone and on-line festival, the variety of genuine property transactions accomplished by means of conventional execs is losing each year. accordingly, genuine property pros this day are discovering that the fundamental prone of the earlier now not are adequate to soothe the savvy buyer attracted to purchasing or promoting a home.


The usual fee expense dropped sixteen% from 1991 to 2004 in keeping with analyst genuine tendencies. in simple terms these brokers who find out how to justify their commissions can be paid what they’re worthy. In 111 how one can Justify Your fee , writer, actual property dealer, and speaker Michael D. Lee palms actual property pros with new tools of including worth to their prone with out compromising their livelihoods. utilizing counsel, anecdotes, charts, and figures to stipulate a confirmed process, this advisor presents functional, tangible, and easy-to-follow steps that upload super worth to a true property enterprise, permitting actual property pros to stick aggressive in an evolving undefined.

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Extra info for 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers

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Solution: The listing agent should make sure that every buyer who makes an offer provides a preapproval—not just a prequalification— letter from a lender, greatly increasing the chances they will qualify for a loan. indd 45 4/27/07 11:28:06 AM 46 111 Ways to Justify Your Commission Problem: When the buyer does not qualify for a loan, all the other potential buyers have found other properties. Solution: The listing agent should be sure that any ratified offer contains a “continue to show and accept backup offers” clause.

As a result, my value in the eyes of my clients went up immeasurably. I believe that what makes us comfortable with our friends is that we can be ourselves without pretending to be someone we aren’t. Shouldn’t we have the same kind of relationship with our clients? In fact, almost all of my clients eventually become my friends. I have gone skiing, sailing, hiking, and biking with them. I know many brokers believe we shouldn’t mix business and pleasure, but in my opinion, this business should be pleasurable and if we genuinely like our clients, why shouldn’t we enjoy their company during our off-hours?

The problem is that many people do not trust real estate agents as a matter of course because a handful of them are unscrupulous and unethical. These are the people who get all the headlines and give the rest of us a bad name. In fact, according to the 2006 Harris Poll measuring trust of professions in America, real estate agents were at the bottom: Doctors Dentists Nurses Accountants Lawyers Bankers Financial advisors Mechanics Insurance agents 10. Real estate agents 1. 2. 3. 4. 5. 6. 7. 8. 9.

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111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers by Michael Lee

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