By Realtor Magazine, Christina Hoffmann Spira, Mariwyn Evans
Excellent for agents, brokers, and different actual property pros, this convenient advisor brings jointly the easiest principles from years of really useful lists and checklists released in REALTOR journal. This sensible, exceptional consultant is ideal for studying the company of actual property and perfecting the easiest and ideal strategies and strategies for assisting your genuine property profession and company develop.
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Additional resources for 1,200 Great Sales Tips for Real Estate Professionals
Will it service your clients and prospects? Will it help you network with other real estate pros or with fellow hobbyists? ■ Select blog software. There’s no shortage of programs that make it extraordinarily simple to create and update a blog. ■ 36 1,200 Great Sales Tips for Real Estate Pros With no more effort or time than it takes to compose an e-mail, you can have your latest blog entry on the web. com), both of which are free. Address the needs of your target audience. Think of yourself as an editor who must provide compelling and relevant news and filter information on your audience’s behalf.
To be referral-worthy, do what you say you’ll do when you say you will. If someone responds to a letter on spring maintenance by asking you to recommend good window washers, call back right away to tell the person you’re on it, and then have an answer within 24 hours. , and author of Your 1st Year in Real Estate: Making the Transition from Total Novice to Successful Professional (Three Rivers Press, 2001). Prospecting 21 Abide by No-Call Rules: 9 Tips Don’t throw away prospects’ telephone numbers—but use them more judiciously and creatively as you hunt for business under the glare of the National Do Not Call Registry.
Positive PR lends your brokerage a lot of credibility. Here’s how to encourage reporters to call: 1. Know who’s covering what. Read the newspaper or magazine section you’re targeting for coverage to learn who the editors and writers are and what they cover. Do the same thing for TV and radio programs. Prospecting 41 2. Keep your releases newsworthy. Editors and reporters receive a lot of mail. Does what you’re sending really warrant a news story? 3. Offer ideas. Whenever you’re talking to a reporter, offer several additional story ideas.
1,200 Great Sales Tips for Real Estate Professionals by Realtor Magazine, Christina Hoffmann Spira, Mariwyn Evans